SEO 101

 

SEO or Search Engine optimization is fundamentally about creating websites that are good for people. The most basic advice I can give for achieving good rankings for your site is to do the following:

1- Develop great, original content with desired keywords in the content directed toward your intended audience.

2- Check your code for errors in your web pages so that users can view the content correctly in different web browsers, and search engine crawlers can follow the links to the content you want indexed correctly.

3- Investments in solid, reputable SEO work will bring improvements in your website’s page rank and rankings.

 

Matt Cutts Video Presentation On SEO

SEO specialist provide a useful service for website owners by:

1- Reviewing of your site content and linking structure.

2- An SEO specialist can provide technical advice on website hosting, common redirect issues, error pages or broken links, and site security.

3- Help with content development.

4- Keyword research.

5- SEO training for your company so you can do the necessary work in-house.

 

SEO is about improving or using a good URL structure to become more search engine-friendly. Do not use relative URL's but absolute url's to help avoid URL canonicalization. URL canonicalization is web content that has more than one possible URL path. Providing users a clearly understandable navigate between the pages on your site.

 

Continued What is SEO