Steps to Creating an Effective SEO Campaign

 

Below you will find some steps you can begin working on to help create an effective SEO campaign.

 

1 – Keyword Research: Every campaign should start by doing the proper keyword research. What do you want to rank for in time. Work on the less crowded terms first, and with time you can work toward ranking for the more competitive terms.

 

2 – Linking Your Pages Together: By utilizing keyword anchor text to interlink relevant articles together not only do you help visitors find information within your site you also help the spiders find  articles within your site related to the keyword.

 

3 – Create Sitemaps: You should create two sitemaps, one HTML version for your human visitors and an XML sitemap for the robots. Sitemaps make it easier for your visitors both human and robots to find all your content.

 

4 – Create Friendly Absolute URLs: Make your URLs search engine friendly by using appropriate keywords in your URL strings. If you create a page about vacuum cleaners, name the page vacuum-cleaners.htm or whatever your ending page extension is.

 

5 – Try to Avoid Flash: Although Google is getting a lot better at reading flash files, I still would not advise using it for your website navigation and/or as the main content area of your website.

 

6 – Use Alt Tags: SE spiders can only search text not images or photos so it is very important that you name your images using keywords using the “alt description” tag. This also enables the visually impaired visitors that may be visiting your website using a text reader to flow through and understand what the page is about. Do not stuff the alt tags but define the images in an appropriate manner.

 

7 – New Fresh Well Written Content: I can't stress this enough. It is important to develop content on your website. This content needs to be original, well written, interesting, and updated regularly.

 

8 – Social Media A blog is just one element of social media there are others such as Facebook, Twitter, YouTube. You should utilize these social media platforms to link to appropriate areas of your website.

 

9 – Link Out: An easy way to get back links to your website is to link out to other websites in your niche. Create an article about a particular product or service and exchange it with your link partner, posting their article on your website.

 

10 – Benchmark and Monitor Your Progress You will not know if your efforts are paying off unless you monitor your progress. Install Google Analytics and also consider using a third party application such as Master Website Manager.