Link Building

 

Getting other sites to point to you yields dividends. Not only do you get traffic from those links, you also come up higher in search results when those sites linking to you are relevant and of high quality.

Links can be obtained from sites you own, competition, related forums, social networking sites, blogs, profiles, directories, reviews, article websites, news sites, press releases, and friends. Start networking, tweeting, posting on forums, exploring, researching, and creating good content.

Think of links as gas for your car. The gas runs out and you need to fill back up well du everybody knows that. Did you know links have a shelf life and need to be replaced? As older links lose their shine you need new ones to replace them. Reciprocal linking has been said to be bad, well this is just plain nonsense. Trading links with other sites is not dead but alive and well especially with sites within your nitch.

Always focus on the users and not on search engines when developing your linking strategy. Ask yourself what creates value for your users, and is the information on the other site worth sending my traffic too? Try investing in the quality of your content, blog post, tweets thereby earning natural backlinks. Natural back links benefits both the users and drives more qualified traffic to your site.

 

Don't try to gets links by sending out a bunch of generic looking emails.

Matt Cutts in a Short Video Covering Some Common Sense SEM/SEO

Don't try the three way linking scheme.

Don't buy links.

Don't add rel=nofollow to you link partners.

Don't be afraid to add links to other sites from your website.

Don't add hidden links on your site.

Don't use doorway pages and cloaking.

 

Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site.