Search Engine Marketing (SEM) Continued

 

Interesting to know how many different types of searches you can optimize your site to draw traffic. The key to SEM. Optimize your website for any type of search. What is even more interesting of the 11 different types of searches below only 1 cost for the traffic the rest are considered organic traffic.

 

Organic Search – Results are completely free and show up in the search listing when a keyword your ranking for has been typed and yor title and Description have attracted the eye of the user.

 

Paid Search – Also known as PPC. Your advertising your business and pay for each click.

 

Local/Maps Search – This search is getting more and more important and should be one each business pays special attention to.

 

Personalized Search – The results from customized search is based on past search behavior that is is used to serve results based on your past searches.

 

Image Search – This type of traffic is considered organic traffic that is important to websites that have a good number of images, and the images on the website should be optimized to rank when image search is used.

 

Video Search – Traffic from videos you have added to your site. Videos need to have a video site map added to help them get indexed and ranking.

 

Related Search – Suggested search queries at the bottom of the search results, is related to the original search query and can produce quality traffic.

 

Social Search – Is a feature designed to help you discover relevant content from your social circle, a set of online friends and contacts.

 

Product Search – Results are products that an ecommerce site has submitted to a search engine. This is free and should be used to help draw traffic looking for a specific item.

 

Mobile Search – is an evolving branch of information retrieval services that is centered around the convergence of mobile platforms and mobile phones and other mobile devices. This area is going so fast it is one each and every website owner has to become familar with.

 

Real-Time Search – Is being injected in the search results to provide real time search results social networking sites like Twitter and Facebook.

 

Do you need help with the 10 searches that don't cost. I have 12 years of experience in SEO and would be happy to help teach you the right way to increase your traffic, build you business, and become your own SEO. My fees are very simple there is nothing hidden. I will do my very best in helping your website internet presence, and that is my promise. Contact for Site Review There is not cost for me to review your site to determine what needs to be done to improve your organic rankings or call 870-772-8721.